Cadillac prize is sign of a braking market


Jack SnyderSentinel Staff Writer December 26, 2005 Orlando Sentinel

Want more signs of a cooling Central Florida housing market besides growing inventory, longer times to sell properties and scattered price reductions?

How about incentives?

Realtors say new home builders didn't have much need for them when the market was super hot and waiting lists and lotteries were common in new communities.

Things have changed. Builders are again actively courting Realtors to bring their clients by to shop their properties. And some developers are sweetening the pot beyond sales commissions.

Paramount Cos. of Florida is offering a 2006 Cadillac CTS to the salesperson or broker who completes the most condominium sales at Regency Park Lake by March 31. The developer said the retail value of the bonus prize is $33,800. The condominiums are at 733 Secret Harbor Lane in Lake Mary.